Layne Cozzolino and Mindy McCord - Siren Shrub Company

Our previous guests have all been well-established companies with years of experience, but on this episode of Profile, Todd and I have the opportunity to meet with a couple of entrepreneurs who are just past the start-up phase and are on the cusp of breaking boldly into the beverage market with a unique fruit and vinegar drink, called shrub.  Two strong women, Layne Cozzolino, who previously ran a non-profit focused on growing local food economies and her close friend, Mindy McCord, who spent years managing a café and experimenting with canned goods, first started making shrubs in their own homes to bring them to parties and events.  We hear the story of how they have made the rare leap of taking a craft product from the farmers market to the supermarket. 

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